Entertaiment is a complex concept that encompasses the art, science and business of entertainment. The word is derived from the Latin intertenere, which means to hold inside. Today’s entertainment is a diverse mix of art and culture, often involving a mixture of media. It can be a private enjoyment, such as choosing an album from a vast selection in a store or loading a personal iPod with music exchanged with friends, to a public performance for thousands. It can also include ritual, celebration or religious festival, satire and pranks. It can even be used as an aphrodisiac.
Entertaiment can be defined as “an activity understood objectively that communicates between text and audience from external stimulus, offers pleasure and occurs in a passive form.” (Bates and Ferri, 2010). Click here to view the complete article.